The Lumina Sales blog
Updates, ideas, and practical notes from Lumina Sales on building and selling AI software.
Follow via RSSAn affiliate deal pays you a percentage of a price someone else set. A white-label deal lets you set the price and own the account. Here is what 40% recurring actually buys, what the voice platforms really charge, and the margin math on one client over a year.
A build fee rarely dies because the number is too big. It dies because it moves your deal from the money an owner spends alone into the money almost nobody is spending right now. Here is the budget math behind that, what year one looks like either way, what monthly-only pricing actually costs you, and the work that should still carry a setup charge.
Building your own voice stack is cheaper per minute and more expensive per month. The vendor fees are public and small. The demo site, client portal, branding and intake are the parts nobody quotes you on.
Your delivery cost on the top wholesale tier is $500 a month plus the $49 platform fee. Everything above $549 is yours, with no build invoice to earn back first. Here is the input-cost math, the three ways to set retail, and where the model breaks.
The short answer: a white-label stack for agency owners and sales reps who sell custom AI buildouts. A live demo site on your subdomain, a branded client portal, a fulfillment platform, and onboarding help, for $49 a month with no build fee. Here is what each piece does, how the margin works, and who it does not fit.
