The Lumina Sales blog
Updates, ideas, and practical notes from Lumina Sales on building and selling AI software.
Follow via RSSPlumbing owners already know they are losing jobs on the phone, and they already know they cannot hire their way out of it. Here is the full playbook: who to target, how to open the call, what your demo has to survive, what to charge, and the four kinds of plumbing shop you should walk away from.
One-third of dentists say they are not busy enough, and only about one in ten uses AI at the front desk. That gap is the deal. Here is the dental pitch that works, what to put in the demo, the HIPAA paperwork you cannot skip, and where to walk away.
HVAC is the best first vertical for a small AI agency: a violent seasonal curve, a phone that is the only intake channel that matters, and a labor market that blocks hiring. Here is the demo to build, the price to charge, and the four deals to walk away from.
The average US roof replacement hit $17,631 in 2025, so every call a roofer misses during a hail week is a five-figure bid handed to whoever picked up. Here is the full playbook: who signs, what to put in the demo, what to charge, and the four roofers you should not bother selling.
