The Lumina Sales blog
Updates, ideas, and practical notes from Lumina Sales on building and selling AI software.
Follow via RSSOne-third of dentists say they are not busy enough, and only about one in ten uses AI at the front desk. That gap is the deal. Here is the dental pitch that works, what to put in the demo, the HIPAA paperwork you cannot skip, and where to walk away.
A build fee rarely dies because the number is too big. It dies because it moves your deal from the money an owner spends alone into the money almost nobody is spending right now. Here is the budget math behind that, what year one looks like either way, what monthly-only pricing actually costs you, and the work that should still carry a setup charge.
ChatGPT waits for a person to open it. What you sell answers the phone at 2am when nobody opens anything. Here is the one-sentence answer to the objection, what ChatGPT Business actually costs and does, what it really takes to put a model on a phone line, and when the prospect is right and you should walk.
The Census Bureau puts US business AI use at 19.8%, with firms of four or fewer employees under 20% and flat for six months. Meanwhile voice model pricing fell and quality rose. That gap is a distribution problem, and it is the whole reason an AI agency has a market.
HVAC is the best first vertical for a small AI agency: a violent seasonal curve, a phone that is the only intake channel that matters, and a labor market that blocks hiring. Here is the demo to build, the price to charge, and the four deals to walk away from.
Ten clients takes about a thousand first-touch emails, two hundred dials, and a demo you can hand over on the first call. Here is the real math, the objection you will actually hear, and who this does not work for.
The average US roof replacement hit $17,631 in 2025, so every call a roofer misses during a hail week is a five-figure bid handed to whoever picked up. Here is the full playbook: who signs, what to put in the demo, what to charge, and the four roofers you should not bother selling.
Your delivery cost on the top wholesale tier is $500 a month plus the $49 platform fee. Everything above $549 is yours, with no build invoice to earn back first. Here is the input-cost math, the three ways to set retail, and where the model breaks.
