The Lumina Sales blog
Updates, ideas, and practical notes from Lumina Sales on building and selling AI software.
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Your client owns their customers' data, you own your agency account and demo captures, and Lumina holds it as the operator and never markets to it. Here is the full breakdown, what the model vendors do and do not keep, and what happens to everything if you cancel or a client leaves.
Personal injury firms buy AI intake faster than most trades, because one missed call is a lost case. But a phone agent at a law firm is not a receptionist. Here are the intake rules, the bar rules, the pricing, and the builds you should refuse.
Three gates decide whether your outreach reaches anyone: the inbox, the phone label, and the rules you are actually under. Here are the exact thresholds Google, Microsoft and the FTC published, and the low-volume outbound that a one to ten person AI agency can run inside them.
Pest control is recurring by design, seasonal in bursts, and staffed by technicians who cannot answer the phone from a crawlspace. Here is the pitch that works, the federal and state lines an agent must not cross, and the pricing that clears.
Hiring a developer looks like the serious choice and is usually the expensive way to learn what you should have built. Here is the arithmetic, using published developer wages and the telephony and model prices that arrive either way.
Google started testing Gemini calls to businesses on September 24, and Meta expanded outbound Muse calls a week earlier. A share of the calls hitting your clients' front desks are now placed by software. Here is what that changes in the systems you sell, and where the trend is smaller than it sounds.
Most AI buildouts do not slip because the work is hard. They slip because nobody asked the client for an EIN in week one. Here are the six inputs a build needs, the two that sit behind review queues you do not control, and the intake email to send the day they sign.
Silence after a good AI demo is usually the buyer finishing the decision without you, not rejecting you. Here is the 24-hour recap that gets forwarded, the four touches that each carry new information, and the one email that turns a quiet pipeline into real answers.
A complete buildout costs your agency $500 a month wholesale. Sell it at $1,500 and you keep $1,000 on every client. Here is the full margin math at each tier, what quietly eats it, and the kind of client the numbers never work on.
Med spas lose a consultation every time the phone rings out, and the caller is already dialing the clinic two miles away. Here is how to sell an AI receptionist into aesthetics: who to pitch, what the demo has to prove, the four objections, and the HIPAA answer you should not wing.
Every Lumina Sales demo runs on a vertical pack: the services, price bands, objections and booking language of one trade. Here is what a pack contains, how it changes a demo, and what it does not do for you.
A voice AI agent costs roughly $0.08 to $0.18 a minute in raw usage on the major platforms, and speech-to-speech models cost several times more. We did the math for a typical local service client and found the minutes are the cheap part.
